I’m not sure about you, but every Tuesday I do one of two things 1) think about tacos 2) go get some tacos because it’s TACO TUESDAY! But, have you ever wondered where that phrase comes from? Taco Tuesday feels so familiar, so beloved, one of those things that’s just a given, that it’s like a fun slide from the phrase directly to the taco truck.
So this Tuesday while eating my tacos (carnitas, add guacamole) I decided to do some research on the Internet. I took out my phone and asked with my mouth full of taco, “Siri, where does Taco Tuesday come from?” And so you don’t have to do the same thing, let me tell you about what siri found for me:
The term Taco Tuesday has been trademarked since 1989 by a restaurant chain from Cheyenne, Wyoming called Taco John’s. Apparently in 2010, Taco John’s brought a suit against a small restaurant chain in Oklahoma who used this memorable phrase. I’m not going to go on a rant about the crazy corporate domination of a beloved English phrase, but, WHAT? Unsurprisingly, it turned out to be terrible PR for them and it seems that Taco John’s hasn’t brought on a suit since then.
Even though I found that the phrase itself was trademarked, this doesn’t tell me who the first EVER person was who said this out loud. It could be your grandma for all we know. Taco John’s does claim on their website that they started Taco Tuesday. This could be true. Maybe it’s not. Who knows for sure?
I suppose the takeaway here is that Tuesdays might just be the perfect day for tacos. As long as you don’t say it loud enough for Taco John’s to hear? Also, while you’re here, might I suggest Torta Thursdays? Is that just as catchy? Has that phrase been trademarked yet? ;)
Jessi, from C & L Web Design, has a deep passion for the English language, and luckily, also an artistic knack for “making things look and sound beautiful”. Jessi has a Master’s Degree in Creative Writing and has since taken on independent course work in graphic design, online branding, and marketing.